How to Get the Most Out of Social Networks and Not Annoy Users

Welcome to social-media message overload.

The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users, presenting big challenges for the brands and marketers who are looking to use these sites to aggregate fans and cultivate relationships with customers.

Nearly a third of social networkers say they are fed up with the constant requests to join groups and try new applications, according to research by the Internet Advertising Bureau in the U.K. That means marketers will need to work harder and keep innovating if they want to harness the consumer power of social networks and persuade people to join their sponsored sites or pages.

Read More:

How to Get the Most Out of Social Networks and Not Annoy Users – Advertising Age – Digital.

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