R/GA Named a Leader in Report on US Interactive Agencies-Strategy and Execution

NEW YORK, Aug. 7 /PRNewswire/ — R/GA, the agency for the digital age(TM), is pleased to announce that Forrester Research, Inc. cited the agency as a leader in its August 2009 report, “The Forrester Wave(TM): US Interactive Agencies — Strategy and Execution, Q3 2009.” In addition, R/GA tied for the highest score in the “Strategy” category, with perfect scores for company vision, strength of management team, discovery and innovation, and focus and reach. The report states, “The agency has a vision to be the ‘Agency for the Digital Age’ positioning itself as more of a strategic business and design agency through its approach of platforms and campaigns.”

“Often lauded for its creative design capabilities, this Interpublic agency is a leader due to its commitment to identifying new trends and for frequently being the first to implement new technologies into its programs and campaigns,” said the report.

According to the report, “The agency excels at emerging and social media, and its client scores reflect that.” The report goes on to state that “…[to] stay ahead of the competition, the agency has invested in several proprietary tools and practices such as its DEQQ primary research tool, its in-house digital studio used to develop high-quality low-cost video, and its FutureVision program dedicated to looking out at the short- and long-term marketing landscape.”

R/GA was rated as one of the leaders because of its “overall strategic skills, execution and development capabilities, measurement and analytics skills, social and emerging media prowess, unique company visions, and high client ratings.”

Another area of strength was the focus on innovation. “R/GA invests a great deal of time and money to ensure that it has a deep understanding of the ongoing changes happening in the lives of customers via technology,” says Forrester.

“As an agency, one of our strengths is our ability to deliver creative strategic solutions to our clients’ business problems. In today’s technology-driven world, these solutions are often rooted in digital,” says Bob Greenberg, Chairman, CEO, and Global Chief Creative Officer. “We constantly strive to differentiate our offerings and stay a step ahead of the curve, and we’re thrilled that Forrester Research has named us a leader in this industry.”

The Forrester Wave(TM) is an invitation-only evaluation of full-service interactive agencies in the US. For this report, Forrester included 11 agencies.

About R/GA

R/GA (www.rga.com) is a full-service digital agency that transforms the way people interact with brands. A commitment to design, technology, strategy, and innovation has defined R/GA’s continuing legacy as an iconoclast in the world of communications and marketing. With a holistic range of offerings that includes brand design, mobile, and retail, R/GA’s agency model is adaptable to the ever-changing needs of consumers in the digital landscape.

Founded in 1977, R/GA has received the most prestigious creative awards for film, broadcast, design, advertising, and interactive. It was selected for Adweek’s “Agency of the Year” in 2008, Ad Age’s Agency “A-List” in 2008 and “Digital A-List” in 2009, and Creativity’s “Interactive Agency of the Year” in 2007. R/GA is part of The Interpublic Group (NYSE: IPG – News), one of the world’s largest advertising and marketing services organizations.

R/GA Named a Leader in Report on US Interactive Agencies-Strategy and Execution – Yahoo! Finance.