Google with live search results, facebook pushing users to share more with the general public and with twitter results .
Here is an interesting view on how the new live search results will effect Google search results in the future. It really changes the search model from SEO driven sites to making sure that your community is talking about your brand and linking back to your site… I think we are seeing a real shift in what brands are going to have to do to make their brands show up in search.
Update:
Here is a screen capture of this post showing up in the live stream:

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