New Myspace Games Portal

Yesterday, MySpace announced a revamped games homepage, available at www.myspace.com/games, which helps users discover and share games virally. The new Games section also improves application engagement and analytics tools for game developers. In addition, MySpace introduced the “MySpace Neon iPhone” application that gives users access to their MySpace games on the iPhone.

According to MySpace, “nearly a third of MySpace users engage daily in games and there are more than 28 million active app users on the site”. The site is attempting to focus on games as its primary source of entertainment, just as they have for music in the past. Reading the blog post announcing the new upgrade, we can see that in addition to the release, there are nine social games were released as well. The games are not developed by MySpace, but seem to be highlighted to identify that developers are still creating unique experiences on the platform. Although it hasn’t been stated as such, with the recent shakeup of management at MySpace, I wouldn’t be surprised if they are now dedicating a significant portion of resources to developing the games section of the site. I wonder (complete speculation) if they may consider making games themselves.