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	<title>RIA Journal</title>
	<link>http://riajournal.com/ria</link>
	<description>Your guide to Rich Internet Applications Development</description>
	<lastBuildDate>Wed, 08 Sep 2010 15:39:12 +0000</lastBuildDate>
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		<title>Pepsi Expands Refresh Project</title>
		<description><![CDATA[
 I worked on a couple of aspects of the original Refresh Everything project that Pepsi did for it&#8217;s Dear Mr. President campaign.

Less than a year ago, Pepsi caught consumers and the advertising industry off guard with its announcement that it would bypass the Super Bowl in favor of a cause campaign, Pepsi Refresh Project. [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/08/pepsi-expands-refresh-project/</link>
			</item>
	<item>
		<title>Why Merchandising Must Get Social</title>
		<description><![CDATA[


In the past when a shopper was looking for a TV, he went to his local retail store. To combat choice overload in product aisles, shoppers were met with tools designed to influence their decisions and help them buy confidently. End-caps showed featured products. Signage and point-of-purchase (POP) displays grabbed their attention. Sales staff was [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/07/why-merchandising-must-get-social/</link>
			</item>
	<item>
		<title>Check-in Apps a Win-Win for TV Viewers and Networks</title>
		<description><![CDATA[
 Virtual checkins (websites, tv shows, etc) are the wave of the future.  Being able to checkin to a website or a show allows you to show brand loyalty&#8230;

You can now check in to TV shows like you can to your corner bar. But what&#8217;s a check-in worth to networks if they can&#8217;t send [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/07/check-in-apps-a-win-win-for-tv-viewers-and-networks/</link>
			</item>
	<item>
		<title>Google TV Set for Fall Launch</title>
		<description><![CDATA[



The Apple TV refresh isn’t the only new connected device headed to living rooms this fall; Google CEO Eric Schmidt has reaffirmed his company’s plans to release the Google TV set-top box in the U.S. later this year, with launch in the rest of the world coming in 2011.  First officially announced at Google [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/07/google-tv-set-for-fall-launch/</link>
			</item>
	<item>
		<title>Travel industry uses Facebook and Twitter to reach customers &#8211; USATODAY.com</title>
		<description><![CDATA[


Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet.
Hotels, airlines and other segments of the multibillion-dollar travel industry are aggressively tapping into social media, ramping up their use of online sites such as Facebook and Twitter to build loyalty to their brands.
Airlines are maintaining a presence on YouTube and offering [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/07/travel-industry-uses-facebook-and-twitter-to-reach-customers-usatoday-com/</link>
			</item>
	<item>
		<title>Using Facebook&#8217;s URL shortener to access Facebook pages&#8230;</title>
		<description><![CDATA[
I know this is old news, but how many out there are really using this?&#160; What I am talking about is the Facebook url shortener &#8220;fb.me&#8221;.
&#160;
Instead of typing:
http://www.facebook.com/concerts
or
http://www.facebook.com/byp
&#160;
Simply use the fb.me shortener to access your pages:
http://fb.me/concerts
or
http://fb.me/byp
&#160;
The shorter the URL the easier it is to remember.
  Posted via email   from fall&#8217;s posterous  [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/03/using-facebooks-url-shortener-to-access-facebook-pages/</link>
			</item>
	<item>
		<title>Facebook Testing “Subscribe”, Their Version Of Follow — Well Sort Of, Maybe</title>
		<description><![CDATA[


I feel like all I’ve written about the past few weeks is Facebook’s need for a new social dynamic. Specifically, I want Facebook to&#160;break their social graph into two: those people who you are friends with, and those who you follow — for sharing purposes. It seems that Facebook may be testing something like that [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/03/facebook-testing-%e2%80%9csubscribe%e2%80%9d-their-version-of-follow-%e2%80%94-well-sort-of-maybe/</link>
			</item>
	<item>
		<title>Apple Dropped Facebook Connection From Ping After Being Blocked</title>
		<description><![CDATA[


It’s not as mysterious as it seems, this mini-controversy about finding friends on Facebook for Apple’s new social music network.
According to sources familiar with Facebook’s platform, the social networking giant essentially denied Apple’s Ping access to application programming interfaces that would allow it to search for an iTunes user’s friends on Facebook who also had [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/03/apple-dropped-facebook-connection-from-ping-after-being-blocked/</link>
			</item>
	<item>
		<title>Ask a real musician: 5 classic male metal singers</title>
		<description><![CDATA[



Photo by Kristin Hoebermann

. . .
If you’re a singer, you should be following Claudia Friedlander’s blog. The classically-trained, New York-based voice teacher provides sage advice not only for singers for all types, but also for musicians and people in general.
Although at least one of her students sings metal, Friedlander knows virtually nothing about it.  [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/03/ask-a-real-musician-5-classic-male-metal-singers/</link>
			</item>
	<item>
		<title>Twitter Japan Tweeting All the Way to the Bank From Advertising Sales</title>
		<description><![CDATA[


Twitter’s Japanese arm may well be on its way to turning a profit next year the old-fashioned way: through ad sales.



Twitter
A screen shot of the Twitter profile page of Renho, the minister for administrative reform and avid Twitter user, showing a Panasonic ad in the upper right hand corner. 

Digital Garage Inc., the Tokyo-based technology [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2010/09/02/twitter-japan-tweeting-all-the-way-to-the-bank-from-advertising-sales/</link>
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