By Jeff on April 24, 2009
Interpublic Group of Cos.’ Initiative has significantly expanded its duties with Home Depot after a review. In addition to retaining control of traditional media-planning and -buying duties, the agency has picked up the digital, newspaper and search portions of the business, according to the retailer.
via Home Depot Sticks With Initiative for Media – Agency News [...]
Posted in Advertising | Tagged Advertising |
By Jeff on April 21, 2009
The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country’s big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn’t think [...]
Posted in Advertising, General | Tagged Advertising, Television |
By Jeff on April 21, 2009
In an aggressive social-media program that goes far beyond what Ford has done in the past — and reaches beyond just the marketing department — the automaker is counting on 100 bloggers to introduce its new Fiesta, which is set to reach U.S. dealers in early 2010. The idea behind Fiesta Movement is to get [...]
Posted in Advertising, Social | Tagged Advertising, blogging, Social |
By Jeff on April 15, 2009
There are a lot of open positions listed at various locations and at various agencies:
mediabistro.com: AgencySpy: Jobs.
Also be sure to check out the openings here:
http://www.jobvite.com/Jobvite/Jobs.aspx?b=nAGs8fwA
Posted in Advertising | Tagged Advertising, Jobs |
By Jeff on April 15, 2009
” R/GA scooped up 14 Webby Award nominations, leading all agencies in the Internet competition. The New York digital shop notched two nominations for its digital work on customization application NikeID and consideration for the Brooklyn Academy of Music site, Nike Human Race and Pepsi banner ads.”
R/GA Leads Webby Award Nominations.
Posted in Advertising | Tagged Advertising, R/GA |
By Jeff on April 14, 2009
Posted in Advertising | Tagged Advertising, Touch Screen |
By Jeff on February 17, 2009
When I was in college and in the communications department we had 2 big programs that everyone was required to take part in. In order to graduate we had to take part in both the television station and radio station on campus. But that was nearly 10 years ago.
Are colleges and communication departments keeping up [...]
Posted in Advertising | Tagged Advertising, College |