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Find the right social network for your brand…

By Jeff on June 2, 2009

That always seems to be the problem these days, trying to define which social network your brand should embrace.  It really is an issue of what network has the most users that your brand targets.  Lets say if you were the Wall Street Journal, your audience more than likely wouldn’t be found on MySpace.  On [...]

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UniLever CMO Clift Throws Down the Social-Media Gauntlet

By Jeff on April 15, 2009

Brands aren’t simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that — and adapt their marketing — are in grave peril.
“No matter how big your advertising spending, small [...]

Posted in Social | Tagged , | Leave a response

Facebook and how it fits into your online brand presence…

By Jeff on April 14, 2009

You may be asking yourself, “Why do I need social networking?”. If you are asking that then you may not be expanding your presence online like you should. Social sites like Facebook and Twitter are dominating the marketplace now and a lot of brands have still been slow to respond. There [...]

Posted in Advertising, Facebook Development, Social | Tagged , , | 3 Responses

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