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	<title>RIA Journal &#187; Television</title>
	<link>http://riajournal.com/ria</link>
	<description>Your guide to Rich Internet Applications Development</description>
	<lastBuildDate>Fri, 10 Sep 2010 15:06:03 +0000</lastBuildDate>
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		<title>Are Big Ad Agencies Ready for Interactive TV?</title>
		<description><![CDATA[The emerging forces of set-top box and Internet Protocol TV interactivity are soon expected to change the nature of television-based advertising. But are the country&#8217;s big advertising agencies ready to lead the way into this totally new environment? Speaking at the Age Age Digital Conference, Verizon Communications CMO John Stratton pointedly said he doesn&#8217;t think [...]]]></description>
		<link>http://riajournal.com/ria/index.php/2009/04/21/are-big-ad-agencies-ready-for-interactive-tv/</link>
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